DYNAMIC, EFFICIENT AND LUXURIOUS
With the announcement of the sixth generation BMW 3 Series Sedan, the benchmark by which all sport sedans are measured just got raised. The pioneering history of the 3 Series serves as inspiration for the new sports sedan, whose powerful styling represents a fresh interpretation and conscientious development of traditional BMW design cues. It will not only set new standards for performance and handling but also for luxury, technology and efficiency as well.
For the first time ever, build your own or choose one of three available customization packages for a truly unique 3 Series. The exclusive, carefully coordinated equipment features embrace both exterior design elements and the selection of materials and colors for each model. In terms of value, design coherence and expressiveness, the new BMW Lines go far beyond existing packages in the segment.
DESIR3 SPORT.
SPORT LINE
Showcase the impressive agility and power of the all-new 3 Series with the Sport Line.
- High-gloss black or aluminum trim
- Interior red or black accents and stitching
- Exclusively designed front end with high -gloss black accents
- 18" alloy wheels with Sport double spoke design
DESIR3 MODERN.
MODERN LINE
The Modern Line's clean and natural look is achieved through a blend of warm style and cool design.
- Dark Oyster-colored dashboard and steering wheel
- Pearl Metallic, Aluminum or Fineline pure wood interior trim
- Exclusively designed front end with matte chrome accents
- 18" alloy wheels with Modern turbine design
DESIR3 LUXURY.
LUXURY LINE
The Luxury Line has been styled for the most discerning tastes and highlights the sophistication of the all-new 3 Series.
- Fine wood interior trims
- Leather upholstery with exclusive stitching
- Exclusively designed front end with chrome accents
- 18" alloy wheels with Luxury multi-spoke design
MORE FEATURES AND OPTIONS THAN EVER.
- 6.5" color monitor with iDrive Controller
- Auto Start-Stop
- Head-Up Display
- BMW Apps with Pandora, Facebook, Twitter integration and more
- Active Blind Spot Detection
- Rear View Camera with Surround View
EXTERIOR DESIGN
The new BMW face, with elongated headlights reaching along as far as the BMW kidney grille, emphasizes the new BMW 3 Series' sense of width and strengthens its athletic overall profile. The sixth generation of the 3 Series has grown moderately in size compared to its predecessor, with its wide track (front + 37 mm/1.46 in., rear + 47 mm/1.85 in.) particularly prominent, and the car's length (+ 93 mm/3.66 in.) and wheelbase (+ 50 mm/1.96 in.) also accentuates its sporting allure.
INTERIOR DESIGN
Inside the new BMW 3 Series Sedan, the rear passengers will appreciate the noticeable increase in space made possible by the larger dimensions. And the BMW 3 Series range is now also available in a trio of trim and equipment variants the Sport Line, Luxury Line and Modern Line. Each presents its own individual take on the character of the sports sedan, with exclusive, high-quality material combinations and unbeatable build quality underlining the premium ambiance of the new range.
Drive and chassis technology have always been key areas of expertise for the brand, and agility and driving dynamics remain outstanding attributes of the new BMW 3 Series Sedan. The new car belies its larger dimensions with an equipment equalized curb weight 88 lb (40 kilograms) below that of its predecessor.
PERFORMANCE
A choice of two muscular, refined and efficient engines which both feature new BMW TwinPower Turbo technology will be available for the new BMW 3 Series Sedan in the US market. In addition to the already successful 6-cylinder N55 engine powering the 335i, customers can also opt for the new turbocharged 4-cylinder (N20) variant in the BMW 328i. This latest-generation engine, initially introduced in the 2012 Z4 sDrive28i, rewards the driver with both a dynamic driving experience and significantly reduced fuel consumption.
The innovative 8-speed automatic gearbox which is a first in the segment opens up a whole new level of driving experience. It can be specified in combination with either the 328i or the 335i and includes the new Auto Start-Stop function. Compact and exceptionally efficient, it allows the new BMW 3 Series to match or outperform models fitted with the standard six-speed manual gearbox in terms of fuel economy. The new 8-speed automatic brings together shift comfort, dynamic performance and efficiency of the highest order, making it the perfect partner for the new sedan's dynamic potential.
TECHNOLOGY
As components of the BMW EfficientDynamics technology line-up, the Auto Start-Stop function, Brake Energy Regeneration, and need-based operation of ancillary components (including an on-demand air conditioning compressor) also play their part in reducing fuel consumption. Added to which, the new Driving Dynamics Control switch, which allows the driver to choose between Comfort, Sport, Sport + and ECO PRO mode, gives both models the potential to further improve these figures. This ECOPRO mode helps drivers maximize fuel economy through their driving style, thereby enabling them to increase the distance they can travel between visits to the pumps. BMW will add another cutting-edge engine to the line-up in 2012, when the BMW ActiveHybrid 3 will premiere.
BMW ConnectedDrive offers an unmatched combination of available driver assistance technology and mobility systems for the new BMW 3 Series range. A new arrival in the premium mid-size segment is the latest-generation full-color Head-Up Display, which projects key information in sharp resolution onto the windshield so it appears directly in the driver's field of view. Also available is Surround View with Side View and Top View, which gives a bird's-eye perspective of the vehicle and the area around it. In addition, an available Parking Assistant system helps the driver to parallel park. Among the other assistance technology available under the BMW ConnectedDrive banner are the Active Blind Spot Detection System and Lane Departure Warning System with camera-based Collision Warning system, which are offered for the first time in a BMW 3 Series. A Navigation System with Real-Time Traffic Information (RTTI) and an innovative comfort access function allowing hands-free opening of the trunk lid are all included on the options list.
BMW EfficientDynamics: MORE POWER, LESS FUEL CONSUMPTION.
With high-performance engines, superior suspension technology and an extremely torsion-resistant body, the new BMW 3 Series is building on its position as the sportiest sedan in its segment. It is also advancing even further on the comfort front. Agility and dynamic performance continue to be the sports sedan's stand-out features, and are key to its high standards of driving enjoyment. To cap this off, the 3 Series also boasts an exceptionally good balance between performance and fuel consumption. This reassuring knowledge is a further incentive for drivers to make full use of the dynamic potential of the new BMW 3 Series.
To a large extent, these typical BMW qualities are due to the BMW EfficientDynamics strategy that is extensively used on the new sports sedan. New, more fuel-efficient engines, extra-efficient transmissions, on-demand control of ancillary units, intelligent lightweight design, Auto Start-Stop function, and low drag aerodynamics including "Air Curtain" and underside fairing all help to consolidate the leadership position of the new BMW 3 Series on fuel consumption and emissions.
Source:BMW USA
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